when you live in a city where fashion is not quite as present as in other cities like, let’s say milano for example, you got to grab onto every little straw you can get. one of those being the vienna summer of fashion during the course of which the vienna fashion night took place yesterday. as i mentioned in my last post, there was a fashion show i was really looking forward to. et voilà, here’s how the big evening turned out:
the location was gorgeous as you can see on the pictures above. my view, however, was not. that’s the lesson i learned yesterday: even if you’re invited, always ask if there’s anything you have to do to get seats. i did not do that and therefor failed to get a ribbon that was obviously the magic item of the night to seperate the mob from the holy fashion folks.
well, i didn’t mind, i’m a big boy i can see everything anyways. the only problem is, i didn’t get to take any good pictures for you, dear readers of my blog. (see picture below, i really tried, it didn’t work out.)
am i very sad about this? not really because there wasn’t really anything new to be seen. the mind blowing start of the show was a guy wearing green underwear (wow!) and then there were some girls wearing questionable curtain like dresses strutting down the catwalk. as this was the first part of the show this must have been one of the talented local designers’ creations. see, the show had two parts, one of which had a concept that wasn’t really clear to me and then lena hoschek and versus versace.
as for the first part, i thought i had it figured out as the part where they show local labels and maybe young designers but it turned out that they just threw everything in there. mary katranzou, malene birger, ice watch and dolce and gabbana. it was the department stores that did the show and not the labels. kind of confusing but presumably they were just really desperate to get rid of their summer collections and wanted to increase their sales.
there were some nice really nice looks though. see that jellyfishy dress? :)
it was quite interesting that by the end of part one of the show the location got kind of empty. people left and when the lena hoschek/versus versace show started most of them were gone. too bad for them because that show was really good. the models had some problems with their shoes (a fact that turned our local fashionistas into real spitfires - whatever, it’s about the clothes not about the models or how they walk.) but overall i was really happy to see the beautiful (already familiar since it is the spring summer 2012 collection) designs of lena hoschek (who did what seemed like some sort of 50s/traditional costume clash) and christopher kane/donatella versace.
to conclude this very long post i have the final walkthrough of the versus part as a video for you guys. thanks to my iphone camera in super bad quality but hey, you could almost think i took that video with something as hip as instagram. yaaaayyy (i promise i’ll do a better job next time)
versus final walkthrough